TheAdvertising of Joe Camel 

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joe camel with guitar No matter what Mr. Joe Camel was doing; He was doing it well and looking cool and you'd better believe he had a fresh Camel Cigarette in his mouth.
RJR was asked to pull the campaign in 1991 but they said No way!  Joe was working his magic more efficiently than they could have ever hoped. camel lights joe camel

joe camel ad

Ad featuring Joe Camel.

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Things just aren't the same for Camel without old Joe.

psychedelic camel box art camel cigarette box art
joe camel box art vintage joe camel cigarette box art vintage joe camel cigarettes Joe Camel could pull off just about any look and still be the coolest Camel around. ... just as long as he had his sunglasses.

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